PLANNING THAT PAYS
A masterclass for physical therapists and health professionals
Redefining how you plan for and achieve a sustainable and heart-centered practice that lets you live more, work less, grow, and thrive
Having big visions for your practice and life is one thing.
Having strategic plans to manifest and achieve them is another.
Let's face it. It's so hard to maintain our energy and achieve our big goals when we're always trying so hard to help others maintain and achieve theirs.
What does planning look like for you?
WHATEVER IT IS … YOU'RE SAYING TO YOURSELF:
“THERE’S GOT TO BE A BETTER WAY.”
What if you could ...
I'VE GOT GOOD NEWS FOR YOU
You can create a business and marketing plan that inspires you, reflects what you truly value, and has goals you can actually achieve.
It doesn't involve you being a slave to social media, delivering the latest treatment gimmicks, or taking a million courses without seeing the return.
And you don’t need a ton of money to do it.
There are 4 key steps you need to know that will help you focus more on living and less on working.
And once you discover them – being a PT will be a lot more energizing, inspiring, and fun. That's what you wanted when you got into the profession, right?
"I had my first 100 client session month."
“Last month was my biggest month yet-I had my first 100 client month! I'm now at the point where I'm not only needing the help of an assistant, but also thinking about hiring another PT. Thanks to Julie's knowledge, encouragement, and wonderful ability to advise, my business is rocking and I have an awesome feeling of how I have set myself up with a plan to grow within the physical therapy profession vs. having no end/accomplishment in sight."
— Elizabeth Rudd, PT, DPT, CSCS
Owner, Well Equipt Physical Therapy
PTs who kick ass in their lives and businesses aren't magical unicorns and don't magically have more time, energy, or money than you.
They don't have a higher power than you to manifest their goals.
What they know, and what I know from my own experiences, clients, and business is that creating and following a plan is THE key to success. But planning isn't a one-size-fits-all thing. It needs to be personalized. There isn't "one" right path to follow. If you're following no plan or someone else's plan, then it's not going to work for you.
I speak to so many PTs who dream up big goals and have tried the DIY approach to plan their careers or grow a practice.
... but they’re STILL stressed, not making the money they want, and sacrificing all of their free time to their jobs.
That’s because most of the "planning" they've done usually consists of piecemeal ideas gathered from online groups, videos, podcasts, or blog posts.
Or they try too hard to emulate what other people do because it appears helpful on surface (without knowing whether those other people's strategies actually pay off).
Or they spend their time doing business and marketing activities that require a ton of effort and time, but don't lead to much payoff.
And most PTs believe that because they are clinical experts, planning a business and marketing strategy can't be that hard to figure out.
THE TOP 3 REASONS WHY MOST PLANNING DOESN'T WORK
ARE YOU READY TO CREATE A SUSTAINABLE AND PERSONALIZED PLAN THAT INSPIRES YOU AND REFLECTS WHAT YOU TRULY LOVE?
A masterclass for physical therapists and health professionals
POWERFUL PLANNING THAT PAYS
WHO IS THIS PROGRAM FOR?
>> New PT or health practice owners
You've seen your mentors run themselves ragged and tell you "that's just how it goes to be a business owner." You aren't sure where to go or how to grow. You got into your business to have control over your schedule, and don't want to fall back into your old habits.
>> Seasoned PT or health practice owners
You have made it this far without a plan – but you are tired of not hitting your numbers, worrying about where the next patient will come from, doing things last minute, and never feeling like you know whether you need to keep working or can take a day off to rest.
>> Soon-to-be PT or health practice owners
You see the flood of information of how to build a business and plan your marketing… and you know that you need to tune out all the voices and advice so you can focus on your best plan without getting distracted and spending time and money in the wrong places.
We begin with YOU in mind. In this training, Julie, a health & business coach who actually "gets" the physical therapist and health entrepreneur (because she is one!), teaches you skills to plan your business within the broader context of a healthy and enjoyable life.
You'll learn the skills Julie used to create her a life and career that allows her to work with clients only 2 days per week while consistently making 5 figures per month — and taking 6-8 weeks of vacation per year. Like many of Julie's clients have, you'll learn to let go of overwhelm, frustration, and fear so you plan for a business that allows you to thrive both inside and outside of your practice.
In this program, Julie uses systems and handouts that keep you "in check" so you don’t end up on a runaway freight train of overwhelm in your job or business. This isn't a DIY class where we leave you hanging with no confidence or know-how to actually apply what you learn. You'll be planning LIVE inside the class--with a ton of support and feedback.
Just because it is online does not mean you won't take an active role in this program. During each class, you will actually participate in discussions and create plans that keep YOU at the center of your career.
This is experiential learning. It only works if you do the work. And the program is designed to give you everything you need to do just that (handouts, homework, support).
No more DIY and going at it alone. You’ll link arms with an entourage of talented, heart-centered, and creative PTs who are taking charge. And you’ll build a network, get support, give support, and mingle. You can get away from the drama and toxic online "support" forums (where everyone seems to compete with -- rather than support--each other) you are accustomed to seeing. Your next group of friends and colleagues are here.
Got questions? We’ve got answers. Half the program is designed to give you room to ask questions — because your career isn’t like anyone else’s. And you need to take the content and make sure you know how it applies to your career and life.
HERE'S HOW IT WORKS:
WHAT MAKES THIS PROGRAM UNIQUE?
It's about actually moving the needle to get what you want in your career or business.
No more taking a course then leaving your binder on your shelf to collect dust.
(We can feel your blood pressure lowering now.)
WHAT YOU WILL LEARN
This class is delivered in 4 sections to give you a clear, step-by-step path to a plan that will set up 2020 to be the best year yet for you.
PLAN FOR A LIFE YOU LOVE
Too many clinicians often say, "When I get where I want to go, then I can have more free time to stop and smell the roses." The truth is that your practice doesn’t normally slow down once you get successful because there is always somewhere to go and grow.
Chances are, when you realize your main hobbies are to take courses and listen to PT podcasts, you’ll start wondering if all this hard work is actually worth it. But you feel stuck because you don't know how you can succeed or support yourself if you don't keep working and living this way.
In this section, you will:
Schedule and plan for time off and do non-PT related hobbies. Plan your schedule for vacations, holidays, & more – without feeling like you have to work while you're there or that your business or clients will suffer.
Say “no" and become very clear about how much is "enough," what is most important on your plate, and how to align your year, quarter, months, weeks, and days to meet your goals.
Get very clear on the 3 major things that get in the way meeting your personal and professional goals, leading you to become distracted in fruitless projects or with "shiny object syndrome"
PLAN IN THE BIG PICTURE
You get to end of the year, and didn’t take enough vacation time. If you did, you worked too much and didn’t feel rested. You didn’t have enough family or “you” time. You can’t help feeling disappointed and like all that effort and sacrifice isn’t worth it.
Furthermore, you look back and see that you only accomplished a fraction of the goals you set at the start of the year. So not only are you . missing out on your life, but you're also not moving in your business.
In this section, you will:
Get clear on the #1 simple business tactic that tells you exactly how much time to spend in client care, marketing, networking, admin work, emails, and all the other last minute things that tend to "pop up"
Plan out exactly what you will be doing each month from January to December of next year – so you’ll never finish a project or task and then wonder "What should I be doing now?"
Learn what programs and marketing tactics go when and where, and their order and significance – because in order to grow, you can’t just randomly launch new things. You need to understand how each one connects to the next, and what that means for your clients and customers.
PLAN IN THE MEDIUM PICTURE
It's a great start to plan for the big picture: having a yearly plan that includes time off can feel SO GOOD. But how will you ensure you get there and won't derail 2 months into the year when there's a fire to put out, a shiny new opportunity arises, or your kids/spouse/pets get sick?
You know you no longer want to be doing way too much. You no longer want to have 9 projects on deck and be darting from project to project without direction. And you want to actually see money and results each month rather than guessing at whether these projects will help or fail.
In this section, you will:
Discover how to choose monthly and quarterly projects that move you toward your bigger, yearly goals – and how to eliminate all those “distraction projects” that keep you spinning.
Set yourself up for success with awareness of exactly how to structure and time your projects to help you hit your goals each month.
Learn what to say yes and no to, what is most important on your plate and how to align your weeks and months to meet your goals.
PLAN IN THE SMALL PICTURE
Ever woken up feeling frazzled and thought – “What do I do today?” Never again. Or, ever found yourself constantly dealing with last minute stuff that comes up and you can't stay on top of the plans you actually made? Too many business owners spend most of their time in reactive mode, doing whatever is in front of them. At the end of the day, you’re exhausted & overwhelmed, feeling like there’s always more to do and you’ve never done enough.
In this section, you will:
Plan out your days and weeks, so that you can shave five to ten hours from your work load and spend that time relaxing.
Learn to adapt your plan when personal needs pop up, or a business project doesn’t work out the way you hoped.
Learn how to be able to end each day at a reasonable hour – without guilt, or sneaking “just one more email” from your phone, or waking up with a 2am panic attack of, “Oh, no! I forgot to…!”
MEET YOUR HOST AND PLANNING COACH:
DR. JULIE GRANGER
I've been a PT for almost 11 years. Part of that time I worked in someone else's practice. Everyone there (including me) was a sought-after expert in their field, but they were also overworked, running themselves ragged, and burned out.
When I opened my business, I wanted to do things differently.
And I did. Now I consistently make 5 figures per month working just 2 days per week and I can work from anywhere, travel full time in our Airstream with my hubby and fur baby, and have a team that takes the work off of me. The dream, right?
But I made a lot of mistakes along the way. There wasn't a class like this one to tell me where to start, what to do, what order to do it in, and how to strategically apply it all to my ideal career & life.
I WAS SPINNING MY WHEELS ...
Most of my career I did what I thought I "should" do whenever opportunity came knocking: took and taught courses, spoke at conferences, did research, wrote a blog, published e-books, and taught in PT school. Those were all great things, but they didn't deliver the money and free-time I wanted. In fact, I was doing things last minute, spending long hours prepping and writing, and not having time for "real life."
Let's be real for a second: I didn't get into PT to make buckets of money. But despite checking all the boxes and getting all the "PT gold stars," I wasn't achieving a very important goal — one I really didn't like to talk about. I wasn’t seeing that student loan number go down. Not to mention that vacations were rare, I barely saw my husband, and I never quite felt good enough.
I felt alllllllll the feels: Stuck. Overwhelmed. Directionless. And certainly afraid. I was getting nowhere and didn't see any other way out.
So I get what you are feeling right now. Because I’ve been there, too.
But here’s what I want you to know: The ONLY way to move the needle in your career or business, whether it's about earning more money or having more free time (or both!), is to stop trying to figure it all out on your own, stop spending time and money in places that don't serve you or your patients, and get really strategic about planning for a path that makes you the money you deserve so you can live more and work less.
IT'S TIME TO PRACTICE WHAT YOU PREACH.
You tell your patients to do it every day — now it's your turn to ask for help.
I used to say, "If I just take that course or get that teaching gig or publish that book … THEN I'll be more confident, more inspired, and get more patients, money, and time."
Don't get me wrong. Courses, teaching, books, and what not are all wonderful things. But they don't always make you more money. And spoiler--when you do achieve all those things--you don't get more time.
Seriously. Reaching goals does not create more time. You have to plan for having more time ahead of time.
It took me hitting rock bottom — physically and emotionally — to learn the truth that I couldn't do it all on my own, that the relentless grind wasn't getting me where I wanted, and that I needed to hire a coach to help me see the most strategic way to turn things around.
And by asking for help to not only create a plan and stay accountable to it, I achieved the following results:
Built an online coaching practice to over $100K in revenue in just over 18 months, by only working2.5 days per week
Hired multiple team members to support me so I can spend more time living and playing, and less time working
Paid off $150K in student loans in one fell swoop
Purchased an Airstream, in which we now travel and live full time
I learned the hard way on how to get here.
But that doesn't mean you have to.
Getting gold stars for doing the things we think we "should" do won't get us there. No. The ONLY way to get ahead in our careers and practice without sacrificing our lives is to s-l-o-w d-o-w-n, ask for help, and actually create a plan that sets us up to achieve more free time and make more money by doing less.
I never knew how much my coaches would help me. But there’s one thing missing: they aren't physical therapists.
That's why I'm here now. I promise you there is a better way and I can help you.
Whether your reason is to spend more time with your kids, pay off your loans, or travel or teach more, you can plan for the career and life you love. I invite you to join us in this one-of-a-kind program to learn how!
It's time to work smarter, not harder, so you can live more and work less.
JOIN POWERFUL PLANNING THAT PAYS TODAY
What is it worth to have a concrete, tactical plan that gives you …
Calmness to close your computer every night and feel like you've done enough?
Inspiration and direction toward getting the patients you truly want to treat, even on the tough days?
Extra days off during the work week?
Confidence and know-how to know how to plan for your bigger projects & goals?
The ability to book vacation without worry or guilt about your practice imploding overnight?
A path that leads to financial freedom from loans before your kids go to college?
And what will it cost you if you don't plan for those things?
My private clients pay me up to $10,000 for personalized PT career and business coaching
to plan for and achieve inspiring lives and careers that reflect what they truly value.
But you're not going to have to pay that for this masterclass.
I've priced it lower because it's so important to me to get this information into the hands of a lot of people. There's an epidemic of overwhelm and burnout in our profession, and I want us to thrive, not just survive.
I don't want you to have to make the same mistakes I did. And if you already did, then I want you to know that it's OK, and you don't have to spend so much money and time fixing them.
FREQUENTLY ASKED QUESTIONS