BE THE BOSS
of YOUR CAREER
A 6-week online course for PTs and health pros
Approved for 10.0 continuing competency hours
through the Physical Therapy Association of GA
It's time to take charge of your career, earn what you deserve, & see the clients you love so you can live more and work less.
April 7 - May 19 2021
Your patients do their best when you're at your best.
What does your best look like these days?
WHATEVER IT IS … YOU'RE SAYING TO YOURSELF:
“THERE’S GOT TO BE A BETTER WAY.”
What if you could ...
I'VE GOT GOOD NEWS FOR YOU, MY PT FRIEND.
You can have a PT career that inspires you & reflects what you truly value.
It doesn't involve you being a slave to social media, delivering the latest treatment gimmicks, or taking a million courses without seeing the return.
And you don’t need a ton of money to do it.
There are 5 key steps you need to know that will help you focus more on living and less on working.
And once you discover them – being a PT will be a lot more energizing, inspiring, and fun. That's what you wanted when you got into the profession, right?
"THIS WORKS FOR OTHERS BUT IT WON'T WORK FOR ME."
I talk to physical therapists daily who don't think it's possible for them. They say ...
"I need more courses & certifications to get the career or patients I want."
"I'll need more money & experience to earn more free time."
"I need to spend a lot of time & money to start or grow a practice."
"I can take vacation but only if it's for a course or conference."
"Nobody wants to pay me for high-quality or cash-based care."
Physical therapists who have inspiring careers, earn what they deserve, AND live a life they love are not magical unicorns.
They don't have anything you don't already have.
Creating a life and career you love doesn't have to be so laborious, expensive, and never-ending. What I know from my own experiences and business is that it is possible to do more with less to create our most fulfilling life and career path.
"I PREFER TO DO IT MYSELF & LEARN ON MY OWN."
Good for you! How are things going?
I speak to so many PTs who dream up big goals and have tried the DIY approach to learn how to build their careers or grow a practice.
... but they’re STILL stressed, not making the money they want, and sacrificing all of their free time to their jobs.
That’s because most of the career and/or business "training" they've taken usually consists of piecemeal advice from online groups, videos, podcasts, or blog posts.
And most PTs believe that because they are clinical experts, running a business can't be that hard to figure out.
THE 3 KEY ELEMENTS MOST PTs ARE MISSING OUT ON:
ARE YOU READY TO CREATE A LIFE AND CAREER YOU LOVE THAT INSPIRES YOU AND REFLECTS WHAT YOU TRULY VALUE?
INTRODUCING...
Approved for 10.0 continuing competency hours
through the Physical Therapy Association of GA
A 6-week online course for physical therapists
BE THE BOSS
of YOUR CAREER
WHO IS THIS PROGRAM FOR?
>> New grads and young professionals
You've seen your mentors run themselves ragged and tell you "that's just how it goes in PT." You don't want to accept that and set yourself up for burnout so early in your career. You've got talent, a lot of debt to pay off, and you don't want to waste your time and energy doing something you don't love. You suspect you can do it better, but don't know if you're good enough yet.
>> Seasoned PTs looking for a change, but not sure what it is
Perhaps you want to do your own thing or return from maternity leave to a job that creates more freedom and flexibility. Or maybe you want to add a new niche. You just can't put up with the frustration of not knowing where to go, how to grow, or where to even start. You've put in your time, taken too few vacations, and you're over it.
>> Current or future private practice owners
You're certain you don't want to work for someone else. Maybe your business already "works," but you lack the confidence and know-how needed to take the next step. It's hard to complete projects and programs or your marketing efforts seem random and last minute. You want to grow your practice or scale your business without sacrificing your life to get there.
WHAT MAKES THIS PROGRAM EFFECTIVE?
This teaches you to consistently apply skills you need to be the boss of your career, not let your career continue to be the boss of you.
"YOU" FOCUSED
We begin with YOU in mind. In this training, Julie, a health & business coach who actually "gets" the physical therapist (because she is one!), teaches you skills to shape your career within the broader context of a healthy and enjoyable life.
You'll learn the skills Julie used to create her a life and career that allows her to work with clients only 2 days per week while consistently making 5 figures per month — and taking 6-8 weeks of vacation per year. Like many of Julie's clients have, you'll learn to let go of overwhelm, frustration, and fear so you can build a career that allows you to thrive both in and out of the clinic.
ACTIONABLE
In this program, Julie uses systems and handouts that keep you "in check" so you don’t end up on a runaway freight train of overwhelm in your job or business. This isn't a course where we leave you hanging with no confidence or know-how to actually apply the material. You'll be applying it as you go.
EXPERIENTIAL
Just because it is online does not mean you won't take an active role in this program. During each class, you will actually participate in discussions and create plans that keep YOU at the center of your career.
This is experiential learning. It only works if you do the work. And the program is designed to give you everything you need to do just that (handouts, homework, support).
COMMUNITY
No more DIY and going at it alone. You’ll link arms with an entourage of talented, heart-centered, and creative PTs who are ready to take charge. And you’ll build a network, get support, give support, and mingle. You can get away from the drama and toxic work environments you are accustomed to seeing. Your next group of friends and colleagues are here.
SUPPORT
Got questions? We’ve got answers. Half the program is designed to give you room to ask questions — because your career isn’t like anyone else’s. And you need to take the content and make sure you know how it applies to your career and life.
HERE'S HOW IT WORKS:
Join us April 7-May 19 2021
WHAT MAKES THIS PROGRAM UNIQUE?
It's about actually moving the needle to get what you want in your career or business.
No more taking a course then leaving your binder on your shelf to collect dust.
(We can feel your blood pressure lowering now.)
WHAT YOU WILL LEARN
This course is delivered in 6 weekly modules to give you time and space to keep living your life and apply what you're learning as you go.
MODULE 1:
SAY "YES" TO A LIFE YOU LOVE
Too many clinicians often say, "When I get where I want to go, then I can have more free time to stop and smell the roses." The truth is that your practice doesn’t normally slow down once you get successful because there is always somewhere to go and grow.
Chances are, when you realize your main hobbies are to take courses and listen to PT podcasts, you’ll start wondering if all this hard work is actually worth it. But you feel stuck because you don't know how you can succeed or support yourself if you don't keep working and living this way.
In this module, you’ll learn how to:
Identify and create your own “practitioner brand,” including mission, vision, and core values, that reflects what is most important in your life both inside and outside of the clinic.
Actually TAKE and enjoy time off and do non-PT related hobbies. Plan your schedule for vacations, holidays, & more – without feeling like your business or patients will suffer.
Say “no" and become very clear about how much is "enough," what is most important on your plate, and how to align your days and weeks to meet your goals.
MODULE 2:
BUILD A PRACTICE YOU LOVE
There are lots of business trainings out there teaching lots of ways to learn how to start and grow your own practice. But even well-meaning teachings usually don’t begin with YOU in mind.
When we follow someone else’s example and “rules” for our career and businesses, oftentimes we feel a lingering sense of dissatisfaction, but we can’t put our fingers on exactly what doesn’t feel right.
In this module, you’ll learn how to:
Create a heart-centered practice that works for YOU and reflects your unique, creative personal branding and values so you can reduce the workload and be able to work smarter, not harder, at growing your practice and your niche.
Become a personal revenue master: Identify how to allocate your revenue among personal and professional needs and goals so that less time is spent stressing over money and more time is spent caring for patients and living your life.
Identify the 3 major things getting in the way of achieving your professional goals and how to eliminate all those “shiny objects" & distractions that keep you spinning.
MODULE 3:
BUILD A SPECIALTY PRACTICE & ATTRACT YOUR IDEAL CLIENTS
Many PTs try to "fix everyone" and build a never-ending toolbox of skills and services. This leads to an overly stressed focus on trying to recruit every single potential patient, spending too much money on training, equipment, and supplies that don’t get used very much.
Instead of doing a lot of things halfway, you'd rather do 1 or 2 things with style and skill. You want to focus on your ideal clients and build your speciality niche so you can create an optimal environment for patients to heal and for yourself to grow and truly enjoy the work that you do.
In this module, you’ll learn how to:
Determine your ideal patient avatar(s) and design unique programs that cater directly to them. You'll integrate your work from modules 1 & 2 to customize your programs for them.
Establish clear, personalized messaging to portray exactly what you do and what makes you unique so you can feel confident when you talk to referral partners & potential clients.
Leverage your strengths & power to define and streamline your unique care approach, including the signature services that help your clients get exactly where they want to go.
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MODULE 4:
COACH, CONVERT & SELL WITH LOVE
"Being a PT is not about the money." "I hate 'selling' or asking for money, it feels so aggressive or salesy." "Patients never listen to what I have to say." "How do I even get leads?" "How do I convert a potential client to a paying client?" "How do I get them to schedule more visits or buy a wellness or maintenance program?"
PTs are great educators, but we often forget our job is to also help our patient get what they need and be able to make money by doing it. Coaching and selling are essential skills for the PT who wants to build a successful practice — skills that don't have to feel "salesy" or unethical.
In this module, you’ll learn how to:
Convert prospects into patients: develop heart-centered skills and methods to portray your value and improve patient compliance and retention without feeling "salesy" or aggressive.
Use fundamental health-coaching skills to guide clients to become active participants in their care and take the pressure and stress off of you to "do everything" for them.
Integrate holistic and wellness services that you can get paid for, are legal and ethical, and that allow patients to reach their optimal potential.
MODULE 5:
BE SEEN: MORE RESULTS, LESS WORK
Chances are you've asked yourself these questions or done some of these things: "Should I do a podcast or a private Facebook group?" "How many posts should I do on social media?" "How do I get leads?" "How many referrals do I need per month?" "Should I write and teach an online course?" "Do I really need a blog?"
Most PTs see what "the gurus" are doing and try to emulate them ... but often don't get the results that the gurus seem to get.
That can be so frustrating, can't it? But what you don't see are the steps those "gurus" took to get there. There is tried-and-true method to get what you want that doesn't require a ton of money, boosted ads, and complex SEO wisdom.
In this module, you’ll learn how to:
Use the industry's top 4 online & offline lead-generating strategies to authentically grow your practice and gain ideal clients and referral sources.
Leverage strategic partnerships to build your referral network by surrendering competitiveness and embracing an abundance mindset.
Develop signature workshops and talks that will help you strategically recruit your ideal clients and share your unique message both online and in person.
MODULE 6:
LIVE Q&A SESSION: MOVE FORWARD, SCALE & BE SUSTAINABLE
WITH CONFIDENCE & INSPIRATION
There's nothing worse than finishing a course and realizing you have so many more questions or don't even know where to start. And don't you just hate it when the instructor asks "any questions?" and you totally blank?
This unique module is about YOU! You will get personalized coaching from Julie so you can put all the pieces together and move forward with clarity, confidence, & inspiration. This one is a don't-miss and crowd-favorite!
In this module, you’ll learn how to:
Integrate your new knowledge and skills into clinical practice, practice management, and personal life to allow for optimal self-growth, business, and patient outcomes.
Establish clear, personalized messaging to portray exactly what you do and what makes you unique so you can feel confident when you talk to referral partners & potential clients.
Leverage your strengths & power to define and streamline your unique approach to care, including the signature services that help your clients get exactly where they want to go.
.
THINK THIS IS JUST LIKE OTHER COURSES YOU'VE TAKEN?
Here's what makes Be the Boss of Your Career unique:
THINK AGAIN.
MEET YOUR HOST AND COURSE INSTRUCTOR:
DR. JULIE GRANGER
I've been a PT for 11 years. Part of that time I worked in someone else's practice. Everyone there (including me) was a sought-after expert in their field, but they were also overworked, running themselves ragged, and burned out.
When I opened my business, I wanted to do things differently.
And I did. Now I consistently make 5 figures per month working just 2 days per week and I can work from anywhere, travel, and have a team that takes the work off of me. The dream, right?
But I made a lot of mistakes along the way. There wasn't a course like this one to tell me where to start, what to do, and how to strategically apply it all to my ideal career & life.
I WAS SPINNING MY WHEELS ...
Most of my career I did what I thought I "should" do to grow: took and taught courses, spoke at conferences, did research, wrote a blog, published e-books, and taught in PT school. Those were all great things, but they didn't deliver the money and free-time I wanted.
Let's be real for a second: I didn't get into PT to make buckets of money. But despite checking all the boxes and getting all the "PT gold stars," I wasn't achieving a very important goal — one I really didn't like to talk about. I wasn’t seeing that student loan number go down. Not to mention that vacations were rare, I barely saw my husband, and I never quite felt good enough.
I felt alllllllll the feels: Stuck. Overwhelmed. Directionless. And certainly afraid. I was getting nowhere and didn't see any other way out.
So I get what you are feeling right now. Because I’ve been there, too.
But here’s what I want you to know: The ONLY way to move the needle in your career or business, whether it's about earning more money or having more free time (or both!), is to stop trying to figure it all out on your own, spending time and money in places that don't serve you or your patients.
IT'S TIME TO PRACTICE WHAT YOU PREACH.
You tell your patients to do it every day — now it's your turn to ask for help.
I used to say, "If I just take that course or get that teaching gig or publish that book … THEN I'll be more confident, more inspired, and get more patients, money, and time."
Don't get me wrong. Courses, teaching, books, and whatnot are all wonderful things. But they don't always make you more money or result in your building your ideal life.
It took me hitting rock bottom — physically and emotionally — to learn the truth that I couldn't do it all on my own, that the relentless grind wasn't getting me where I wanted, and that I needed to hire a coach to help me.
I learned the hard way. But that doesn't mean you have to.
Getting gold stars for doing the things we think we "should" do won't get us there. No. The ONLY way to get ahead in our careers and practice without sacrificing our lives is to s-l-o-w d-o-w-n, ask for help, and learn to do more with less.
I never knew how much my coaches would help me. But there’s one thing missing: they aren't physical therapists.
That's why I'm here now. I promise you there is a better way and I can help you.
Whether your reason is to spend more time with your kids, pay off your loans, or travel or teach more, you can build the career and life you love. I invite you to join us in this one-of-a-kind program to learn how!
"You're not building a career, you're building a life."
Cheryl Strayed, Author
Wild: From Lost to Found on the Pacific Crest Trail and Brave Enough
It's time to work smarter, not harder, so you can live more and work less.
JOIN THE BE THE BOSS OF YOUR CAREER TODAY
What is it worth to have a career & life that gives you …
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Calmness to close your computer every night and feel like you've done enough?
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Inspiration and direction toward getting the patients you truly want to treat?
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Extra days off during the work week?
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Confidence and know-how to achieve your bigger projects & goals?
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The ability to book vacation without worry or guilt about your practice?
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Financial freedom from loans before your kids go to college?
And what will it cost you if you don't achieve those things?
My private clients pay me up to $10,000 for personalized PT career and business coaching
to achieve inspiring lives and careers that reflect what they truly value.
But you're not going to have to pay that for this program.
I've priced it lower because it's so important to me to get this information into the hands of a lot of people. There's an epidemic of overwhelm and burnout in our profession, and I want us to thrive, not just survive.
I don't want you to have to make the same mistakes I did. And if you already did, then I want you to know that it's OK, and you don't have to spend so much money and time fixing them.
FOR LESS THAN THE PRICE OF 2 STARBUCKS LATTES PER DAY, YOU'LL HAVE THESE AMAZING PERKS RIGHT AT YOUR FINGERTIPS:
BONUS #3: NEW IN 2020:
HAND-PICKED EXPERT CONTENT MODULES ($2850 VALUE)
Got burning questions about telehealth, legal, finance/accounting, hiring an admin/VA, teaching online/offline courses, building gym-based PT or wellness practice, building a global online brand, adding nutrition services, and/or becoming a health coach?
We have 9 bonus modules from hand-picked industry experts to set the record straight so you don't have to keep googling or getting piecemeal advice from your friends or facebook groups.
JESSICA DRUMMOND
BUILDING A HEALTH COACHING
& NUTRITION PRACTICE
JUAN MICHELLE MARTIN
BUILDING A SUCCESSFUL TELEHEALTH PRACTICE
ANTONY LO
TEACHING COURSES, PODCAST, GYM-BASED BUSINESS
KRISTIN OJA
WELLNESS AND GYM-BASED FUNCTIONAL MEDICINE
KATE JONES
DIGITAL SYSTEMS, PRODUCTIVITY, AND ORGANIZATION
ASHLEE HIGHTOWER
ALL THINGS LEGAL: STAYING COVERED AS YOU GROW & SHINE
MERIDITH MCCARTY
SCALING, OUTSOURCING, AND BUILDING A TEAM
KELLY FLAHERTY
SUSTAINABLE FINANCE AND ACCOUNTING
ANICA WONG
SOCIAL MEDIA, ADS, EMAIL MARKETING
JOIN US IN BE THE BOSS OF YOUR CAREER.
Join us April 7 - May 19 2021
Approved for 10.0 continuing competency hours
through the Physical Therapy Association of GA
We've seen countless PTs and health pros graduate from this course and redefine their careers in huge ways. And in 2021, we're keeping the energy up by going BIG with new content and features.
Space will be extremely limited in the upcoming course, and the course will sell out quickly.
Pay in Full
1 payment of $849
Split it Up
3 payments of $295
PLUS THESE THREE BONUS GIVEAWAYS
FREQUENTLY ASKED QUESTIONS