A 6-week online course for PTs and health pros

Approved for 10.0 continuing competency hours

through the Physical Therapy Association of GA

It's time to take charge of your career, earn what you deserve, & see the clients you love so you can live more and work less.

The next course has not opened for enrollment yet.

Join the wait list now to be the first to know when it does!

Your patients do their best when you're at your best.

What does your best look like these days?


Maybe you're stuck in your job.

You feel confused and directionless about how to grow or where to go. You know if you could just do things your way, you'd feel more valued, make more money, and see the clients you love.


Or perhaps you want to grow a practice.

You have so many ideas but don’t know how to strategize, where to start, or if you are good enough to do it. You know that if you had more confidence and know-how, you could do more with less and make your practice run exactly how you want.


Or maybe you're overwhelmed.

You hate to admit it but you're burning out fast. There's so much piled on your plate. You know that if you could just be more on top of things, you could gain clarity for a healthier career and life.

What if you could ...

Get back your free time.

  • Practice what you preach to your patients.

  • Close your computer at night and feel like you have done enough.

  • Spend nights and weekends doing what you love instead of catching up on work.

  • Take vacation without worrying over how it will affect your income or practice.

  • Be able to actually pee and eat lunch while at work.

Make the income you deserve.

  • Stop falling victim to declining reimbursements and low PT salaries.

  • Be able to make the money you want without having to see more patients.

  • Pay off your student loans so they don't keep controlling your life.

  • Be able to put away money for retirement, your children's college fund, a down payment on a house, or that big certification you want to do.

Create a professional development path that takes you somewhere.

  • Learn what you actually want to learn, not what you think you "should" to keep up with everyone else.

  • Surrender the tendency to waste time and money on courses that aren't helpful or that you never complete.

  • Confidently apply the knowledge and skills from the courses you do take. 

Confidently grow your practice by doing more with less.

  • Achieve your bigger business goals like teaching, coaching, telehealth, or community workshops.

  • Eliminate all those “distraction projects” that keep you spinning.

  • Convert your ideal clients into paying ones instead of jumping at every "shiny object" you see.

  • Stop trading hours for dollars so you can live more and work less.


You can have a PT career that inspires you & reflects what you truly value.

It doesn't involve you being a slave to social media, delivering the latest treatment gimmicks, or taking a million courses without seeing the return.


And you don’t need a ton of money to do it.

There are 5 key steps you need to know that will help you focus more on living and less on working.

And once you discover them – being a PT will be a lot more energizing, inspiring, and fun. That's what you wanted when you got into the profession, right?

"My business is rocking and my passion for PT has skyrocketed."

“After speaking with her just once, Julie fueled my passion for physical therapy (I was quickly burning out), and I immediately set up a series of coaching sessions. Thanks to her knowledge, encouragement, and wonderful ability to advise, I recently started my own physical therapy business! My business is rocking and my passion for physical therapy has skyrocketed!” 

— Elizabeth Rudd, PT, DPT, CSCS 

Owner, Well Equipt Physical Therapy

Atlanta, Georgia

Physical therapists who have inspiring careers, earn what they deserve, AND live a life they love are not magical unicorns. 


They don't have anything you don't already have.


Creating a life and career you love doesn't have to be so laborious, expensive, and never-ending. What I know from my own experiences and business is that it is possible to do more with less to create our most fulfilling life and career path.

I speak to so many PTs who dream up big goals and have tried the DIY approach to learn how to build their careers or grow a practice.


... but they’re STILL stressed, not making the money they want, and sacrificing all of their free time to their jobs.

That’s because most of the career and/or business "training" they've taken usually consists of piecemeal advice from online groups, videos, podcasts, or blog posts. 


And most PTs believe that because they are clinical experts, running a business can't be that hard to figure out.




Approved for 10.0 continuing competency hours

through the Physical Therapy Association of GA

A 6-week online course for physical therapists




>> New grads and young professionals 

You've seen your mentors run themselves ragged and tell you "that's just how it goes in PT." You don't want to accept that and set yourself up for burnout so early in your career. You've got talent, a lot of debt to pay off, and you don't want to waste your time and energy doing something you don't love. You suspect you can do it better, but don't know if you're good enough yet.

>> Seasoned PTs looking for a change, but not sure what it is

Perhaps you want to do your own thing or return from maternity leave to a job that creates more freedom and flexibility. Or maybe you want to add a new niche. You just can't put up with the frustration of not knowing where to go, how to grow, or where to even start. You've put in your time, taken too few vacations, and you're over it.

>> Current or future private practice owners

You're certain you don't want to work for someone else. Maybe your business already "works," but you lack the confidence and know-how needed to take the next step. It's hard to complete projects and programs or your marketing efforts seem random and last minute. You want to grow your practice or scale your business without sacrificing your life to get there. 


We begin with YOU in mind. In this training, Julie, a health & business coach who actually "gets" the physical therapist (because she is one!), teaches you skills to shape your career within the broader context of a healthy and enjoyable life. 


You'll learn the skills Julie used to create her a life and career that allows her to work with clients only 2 days per week while consistently making 5 figures per month — and taking 6-8 weeks of vacation per year. Like many of Julie's clients have, you'll learn to let go of overwhelm, frustration, and fear so you can build a career that allows you to thrive both in and out of the clinic.


In this program, Julie uses systems and handouts that keep you "in check" so you don’t end up on a runaway freight train of overwhelm in your job or business. This isn't a course where we leave you hanging with no confidence or know-how to actually apply the material. You'll be applying it as you go. 


Just because it is online does not mean you won't take an active role in this program. During each class, you will actually participate in discussions and create plans that keep YOU at the center of your career.


This is experiential learning. It only works if you do the work. And the program is designed to give you everything you need to do just that (handouts, homework, support).


No more DIY and going at it alone. You’ll link arms with an entourage of talented, heart-centered, and creative PTs who are ready to take charge. And you’ll build a network, get support, give support, and mingle. You can get away from the drama and toxic work environments you are accustomed to seeing. Your next group of friends and colleagues are here.  


Got questions? We’ve got answers. Half the program is designed to give you room to ask questions — because your career isn’t like anyone else’s. And you need to take the content and make sure you know how it applies to your career and life.


>> 5 live weekly classes + 1 live Q&A coaching session.

Classes 1 - 6 will be held weekly on Wednesday evenings (EST).

There will be a 1-week break after Class #3.

Classes 1 & 6 will be 2 hours; classes 2 - 5 will be 1.5 hours.

>> Live virtual classes via Zoom webinar.

All classes will be taught live via Zoom webinar and at least 1/3 of each class will include live Q&A. The final session will be a live full Q&A session with personalized coaching from Julie.

>> Recordings of every class session.

Can't make every class live? Bummer, we'll miss you! But don't sweat it. All classes will be recorded and emailed to you in a weekly class wrap-up email. 

>> Support & networking.

You'll be participating live in class and in our private Facebook group to make friends, trade ideas, gain referral sources, and submit your homework assignments.

>> Weekly homework & handouts.

Patients aren't the only ones with at-home exercises! We'll email you weekly handouts & homework assignments in addition to class recordings for a full blanket of support & accountability.


It's about actually moving the needle to get what you want in your career or business.

No more taking a course then leaving your binder on your shelf to collect dust.

(We can feel your blood pressure lowering now.)


This course is delivered in 6 weekly modules to give you time and space to keep living your life and apply what you're learning as you go.



Too many clinicians often say, "When I get where I want to go, then I can have more free time to stop and smell the roses." The truth is that your practice doesn’t normally slow down once you get successful because there is always somewhere to go and grow. 


Chances are, when you realize your main hobbies are to take courses and listen to PT podcasts, you’ll start wondering if all this hard work is actually worth it. But you feel stuck because you don't know how you can succeed or support yourself if you don't keep working and living this way.

In this module, you’ll learn how to:

Identify and create your own “practitioner brand,” including mission, vision, and core values, that reflects what is most important in your life both inside and outside of the clinic.

Actually TAKE and enjoy time off and do non-PT related hobbies. Plan your schedule for vacations, holidays, & more – without feeling like your business or patients will suffer.

Say “no" and become very clear about how much is "enough," what is most important on your plate, and how to align your days and weeks to meet your goals. 



There are lots of business trainings out there teaching lots of ways to learn how to start and grow your own practice. But even well-meaning teachings usually don’t begin with YOU in mind. 


When we follow someone else’s example and “rules” for our career and businesses, oftentimes we feel a lingering sense of dissatisfaction, but we can’t put our fingers on exactly what doesn’t feel right. 

In this module, you’ll learn how to:

Create a heart-centered practice that works for YOU and reflects your unique, creative personal branding and values so you can reduce the workload and be able to work smarter, not harder, at growing your practice and your niche.

Become a personal revenue master: Identify how to allocate your revenue among personal and professional needs and goals so that less time is spent stressing over money and more time is spent caring for patients and living your life.

Identify the 3 major things getting in the way of achieving your professional goals and how to eliminate all those “shiny objects" & distractions that keep you spinning.



Many PTs try to "fix everyone" and build a never-ending toolbox of skills and services. This leads to an overly stressed focus on trying to recruit every single potential patient, spending too much money on training, equipment, and supplies that don’t get used very much. 


Instead of doing a lot of things halfway, you'd rather do 1 or 2 things with style and skill. You want to focus on your ideal clients and build your speciality niche so you can create an optimal environment for patients to heal and for yourself to grow and truly enjoy the work that you do.

In this module, you’ll learn how to:

Determine your ideal patient avatar(s) and design unique programs that cater directly to them. You'll integrate your work from modules 1 & 2 to customize your programs for them.

Establish clear, personalized messaging to portray exactly what you do and what makes you unique so you can feel confident when you talk to referral partners & potential clients.

Leverage your strengths & power to define and streamline your unique care approach, including the signature services that help your clients get exactly where they want to go.



"Being a PT is not about the money." "I hate 'selling' or asking for money, it feels so aggressive or salesy." "Patients never listen to what I have to say." "How do I even get leads?" "How do I convert a potential client to a paying client?" "How do I get them to schedule more visits or buy a wellness or maintenance program?"

PTs are great educators, but we often forget our job is to also help our patient get what they need and be able to make money by doing it. Coaching and selling are essential skills for the PT who wants to build a successful practice — skills that don't have to feel "salesy" or unethical.

In this module, you’ll learn how to:

Convert prospects into patients: develop heart-centered skills and methods to portray your value and improve patient compliance and retention without feeling "salesy" or aggressive.

Use fundamental health-coaching skills to guide clients to become active participants in their care and take the pressure and stress off of you to "do everything" for them.

Integrate holistic and wellness services that you can get paid for, are legal and ethical, and that allow patients to reach their optimal potential.

Use the industry's top 4 online & offline lead-generating strategies to authentically grow your practice and gain ideal clients and referral sources.

Leverage strategic partnerships to build your referral network by surrendering competitiveness and embracing an abundance mindset.  


Develop signature workshops and talks that will help you strategically recruit your ideal clients and share your unique message both online and in person.

There's nothing worse than finishing a course and realizing you have so many more questions or don't even know where to start. And don't you just hate it when the instructor asks "any questions?" and you totally blank?


This unique module is about YOU! You will get personalized coaching from Julie so you can put all the pieces together and move forward with clarity, confidence, & inspiration. This one is a don't-miss and crowd-favorite!

In this module, you’ll learn how to:

Integrate your new knowledge and skills into clinical practice, practice management, and personal life to allow for optimal self-growth, business, and patient outcomes.

Establish clear, personalized messaging to portray exactly what you do and what makes you unique so you can feel confident when you talk to referral partners & potential clients.

Leverage your strengths & power to define and streamline your unique approach to care, including the signature services that help your clients get exactly where they want to go.

We start with what you want in real life.

It's one thing to take a course that teaches you new skills or helps you learn to make money. It's another thing to take one that does those two things WITHOUT requiring you to take more time out of your life to get there. That's what we'll take care of in this course.

You'll have support to prioritize, plan, and apply as you go.

It sucks to spend all your time in a course and leave without guidance on how to apply your new skills. Not in this course. We've spaced it out over 6 weeks so you can apply the information and ask for help and support as you go. 

There is a strategic marketing course nestled within this course.

Want more time and freedom in your life and career? Stop spending your time and money on things that don't generate new patients. You'll not only learn the best ways to market, but also how to prioritize your energy and feel confident that you can get the most out of your time and money.



I've been a PT for 10 years. Part of that time I worked in someone else's practice. Everyone there (including me) was a sought-after expert in their field, but they were also overworked, running themselves ragged, and burned out.​

When I opened my business, I wanted to do things differently. 


And I did. Now I consistently make 5 figures per month working just 2 days per week and I can work from anywhere, travel, and have a team that takes the work off of me. The dream, right?

But I made a lot of mistakes along the way. There wasn't a course like this one to tell me where to start, what to do, and how to strategically apply it all to my ideal career & life.


Most of my career I did what I thought I "should" do to grow: took and taught courses, spoke at conferences, did research, wrote a blog, published e-books, and taught in PT school. Those were all great things, but they didn't deliver the money and free-time I wanted.

Let's be real for a second: I didn't get into PT to make buckets of money. But despite checking all the boxes and getting all the "PT gold stars," I wasn't achieving a very important goal — one I really didn't like to talk about. I wasn’t seeing that student loan number go down. Not to mention that vacations were rare, I barely saw my husband, and I never quite felt good enough.

I felt alllllllll the feels: Stuck. Overwhelmed. Directionless. And certainly afraid. I was getting nowhere and didn't see any other way out.

So I get what you are feeling right now. Because I’ve been there, too.

​But here’s what I want you to know: The ONLY way to move the needle in your career or business, whether it's about earning more money or having more free time (or both!), is to stop trying to figure it all out on your own, spending time and money in places that don't serve you or your patients.


You tell your patients to do it every day — now it's your turn to ask for help.

I used to say, "If I just take that course or get that teaching gig or publish that book … THEN I'll be more confident, more inspired, and get more patients, money, and time."

​Don't get me wrong. Courses, teaching, books, and whatnot are all wonderful things. But they don't always make you more money or result in your building your ideal life.


It took me hitting rock bottom — physically and emotionally — to learn the truth that I couldn't do it all on my own, that the relentless grind wasn't getting me where I wanted, and that I needed to hire a coach to help me.

I learned the hard way. But that doesn't mean you have to. 

Getting gold stars for doing the things we think we "should" do won't get us there. No. The ONLY way to get ahead in our careers and practice without sacrificing our lives is to s-l-o-w d-o-w-n, ask for help, and learn to do more with less.


I never knew how much my coaches would help me. But there’s one thing missing: they aren't physical therapists.

That's why I'm here now. I promise you there is a better way and I can help you.


Whether your reason is to spend more time with your kids, pay off your loans, or travel or teach more, you can build the career and life you love. I invite you to join us in this one-of-a-kind program to learn how!

"You're not building a career, you're building a life."

It's time to work smarter, not harder, so you can live more and work less.


What is it worth to have a career & life that gives you …

  • Calmness to close your computer every night and feel like you've done enough?

  • Inspiration and direction toward getting the patients you truly want to treat?

  • Extra days off during the work week?

  • Confidence and know-how to achieve your bigger projects & goals?

  • The ability to book vacation without worry or guilt about your practice?

  • Financial freedom from loans before your kids go to college?

And what will it cost you if you don't achieve those things?

My private clients pay me up to $10,000 for personalized PT career and business coaching

to achieve inspiring lives and careers that reflect what they truly value.

But you're not going to have to pay that for this program. 

I've priced it lower because it's so important to me to get this information into the hands of a lot of people. There's an epidemic of overwhelm and burnout in our profession, and I want us to thrive, not just survive.


I don't want you to have to make the same mistakes I did. And if you already did, then I want you to know that it's OK, and you don't have to spend so much money and time fixing them.

Access to live classes/coaching & recordings ($4500 value).

You won't have to leave your family and spend money to travel to another city for this course. And you definitely won't need to do furious note-taking in class to ensure you don’t miss anything. Not only will you have access to the method I teach my private clients, but you'll also be able to go back and listen to it after each class is over. You'll have unlimited access to the material for the duration of the course.

Private Professional Networking Community ($500 value).

At up to $80 to $100 per event, the cost of membership and attendance in private business networking groups — the ones that actually help you grow your practice — can add up fast. Your next best professional network is here and ready to support you as you grow. And you won't have to leave your house, put on pants, or give your sales pitch to meet them!

Bonus #1: Private coaching session with me ($350 value).

While there will be plenty of time for coaching and Q&A during every class, not to mention an entire class dedicated to personalized coaching and Q&A, you may still want a little extra personal time with me. Usually one call with me costs $350, but as a bonus for joining this program, you get a call with me for free. Most clients say this alone would make the cost of admission to the program worth it because we get so much done each time we chat.

Bonus #2: $500 credit toward premium coaching ($500 value).

Take your learning one step further and dig deeper to get personalized clarity, inspiration, confidence, and know-how. All course participants will receive a $500 credit toward premium private coaching programs with Julie.